LEE JEANS ACHIEVE SUCCESS THROUGH INSTAGRAM ?
Lee jeans company was established by Henry David Lee in 1889. the company continued to expand its fashion lines throughout the 70’s ,80’s,90’s and today lee produce more fits, style.features and choices then ever before the market.want to know lee jeans achieve success through Instagram.same way lots of big brands are using digital strategy ,just like we saw for peter England.
at the beginning of 2015.lee jeans launched brand in market and want to gain its presence in market through digital media and there are lots of challenges they have to face with there competitors.so they took help of DEG.
Objective:
wants to create content that drives and showcases lee jeans product to youngsters and drive maximum attraction through social media ,lee jeans opted for Instagram as its major tool to run its campaign.
Strategy:
DEG focused on social media channel,specially (Instagram) for quality content
- lifestyle photography
- product focused photography
- storytelling videos
- Instagram filters
Result :
DEG’s understood customer requirements according to this ,they run a Instagram campaign strategy.as a result they got new users to there product and part of this channel got massive growth on its Instagram account.
- A 453-percent growth rate while running campaign.
- Lee surpassing 70,000 followers as of May 2017.
- A 302-percent increase in engagement, shown as a percentage of followers.
- An average increase of 230 engagements per post from 2015 to 2017.
With such a huge and wonderful result Lee has trusted DEG to attempt even more creative Instagarm projects.
