http://www.peterengland.com Peter England has made a mark as the largest menswear brand in India. Known for its standardized fits, superior quality, wide range and fashionable styles, the trusted mid-segment brand comes with apparel offerings for young men entering the corporate world. The brand range includes shirts, trousers, suits, blazers and accessories for everyday wear and special occasions. The trendy and contemporary work wear formals are perfect for young professionals.
Peter England wants to create a new campaign with digital strategy to capture attention of every segment of people. thus they created a character “Peter Carvalho” sharing his experiences and interests with social media users such as cycling, travel and cricket, establishing a connection with their audience by creating virtual image around Peter’s story. now we will find out how strategically this campaign runs.
Peter England’s campaign initially introduced the character ‘Peter Carvalho’,they wants to catch attention of audience through comic character activities thus urging their audience to stay tuned as Peter embarks on a journey of a lifetime. The campaign involved Peter England’s social media (Facebook,twitter,Instagram ) audience to use the clues and hints to guess the next destination and activity.
They titled Peter in England, the campaign was rolled out in every social media with a buzz , users with this unique activity, and Peter’s adventures, Peter England stirred up social media with their storytelling
with this unique ides they use 3 platforms Facebook, twitter ad Instagram with 11 post on daily basis,with daily activities of peter and automatically involved every one to create comments on peter activities in his journey.
the most interesting part of this campaign was they create a storytelling activities and attract audience to plot a story line for peter in form of comments and sharing posts,and guess what ?about the results.
- Peter in England generated more than 256k Impressions, and an Engagement of 8965 on Facebook. Through 11 posts, 8566 Likes, 92 Shares and 307 Comments
- On Twitter, 12410 Impressions were generated, with 158 Media Engagements and 80 Profile Clicks. Promotional posts on Twitter received 75 Likes and 57 Retweets.
- On Instagram, Peter in England delivered 250007 Impressions, with an Engagement of 2149 and a Reach of 4935. More than 2100 Likes and 49 Comments were received on Instagram.
The campaign received its highest engagement from social media i very short span of time. this was the success story of peter england through social media .