U.S. Polo Assn. is the authentic and official brand of the United states Polo Association, the governing body for the sport of polo in the United States since 1890. Today,our products are sold through our licencing program in over 135 countries at independent retail stores, department stores and U.S Polo Assn. brand stores.The U.S Polo Assn. brand captures the sport, while embracing the genuine known throughout the world as Classic American Style.
Objective :
Increase and extend the reach of its inclusive brand U.S Polo Assn. by using Social media platforms such as Twitter,Facebook, you tube are a great way for a brand to engage directly with fans.so they wisely adopt social media platform and go with an online application.
Strategy :
- The popular brand partnered with mobile developer Mipso to launch a digital sizing feature for online shoppers. The goal of the new feature was two-fold. From the start, U.S. Polo Assn.’s top priority was to enhance the customer experience by making it easier for shoppers to find the perfect fit online. The retailer was also interested in decreasing the rate of customer returns.
- The Mipso FiT feature was available on both the desktop and mobile versions of the U.S. Polo Assn. website. Customers interested in using it had the option of clicking through on a measuring tape located on product pages in order to input their exact measurements. By providing customers with this option, the brand was providing added peace of mind that shoppers would acquire the best fit possible. The FiT app could be used for online shopping, or as a companion for those interested in avoiding long fitting room lines while in store.
Result :
- The new app helped make shopping a little more convenient. From the business side, the integration made sense. In trials, Mipso’s fit helped significantly decrease return rates among online and mobile customers. It also increased the likelihood that customers who were on the fence about a purchase would make the decision to buy.
- According a report by Mipso, a test run revealed that their new FiT app helped lower return rates by a whopping 62%.
