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9 Actionable Instagram Key Performance Indicators You Should Track In 2023 For IG Success



Understanding the key performance indicators (KPIs) that drive success is essential when developing a successful Instagram presence. Knowing which metrics to measure and, most importantly, how to measure them can give you a better understanding of what works and what doesn’t to make informed decisions and maximize your ROI.


KPIs are measurable values that help you quantify your performance and assess the success of your efforts. By tracking KPIs, you can monitor your progress, compare with competitors and find areas that need improvement.


Understanding what KPIs to track and how to measure them can help you better understand your Instagram performance, make more informed decisions about the content you create, and optimize it for the best results.


There are many KPIs to track, and knowing which ones are the most important can be challenging. To help, we’ve compiled a list of 9 actionable Instagram KPIs you should track in 2023 for IG success. We’ll explain each KPI, how to measure it, and why it’s crucial.


We’ll start by looking at post-performance, as it’s one of the most important KPIs to track. Post-performance includes metrics such as likes, shares, and comments, which are important indicators of your content’s performance. Tracking the performance of your posts will help you understand the types of content that resonate with your audience and what types of content you should avoid.


Next, we’ll look at followers and why they are so important. Knowing your audience is vital to success on Instagram, and tracking the growth of your followers over time can help you understand the reach of your content and how to target the right audience. We’ll also look at how to increase your followers.


Finally, we’ll discuss hashtag performance, mentions, impressions, clicks, story views, referral traffic, and conversion rate and why these are essential KPIs to track.


By the end of this article, you’ll better understand which key performance indicators to track in 2023 and how to measure them for maximum IG success. Let’s get started.


9 Actionable Instagram Key Performance Indicators

1. Post Performance


Post-performance is a critical KPI when it comes to Instagram’s success. It is essential to measure your posts’ performance to know if your content is resonating with your audience. To measure post-performance, you should look at likes, comments, and shares metrics. These metrics can give you an indication of how successful your posts are and can help you to adjust your content accordingly. 


Additionally, you should pay attention to the overall engagement of your post, which can be measured by the number of reactions you receive. This will help you understand the level of engagement from your followers and give you insight into the success of your post.



When it comes to Instagram, followers are key. They are the people who are engaging with your content and show that your profile is popular. Therefore, it’s crucial to track the growth of your followers and understand the reasons behind any changes. To do this, you need to measure metrics such as the number of follows and unfollows, the number of followers you’ve gained or lost compared to the past, and the total number of followers you have.


By tracking these metrics, you can better understand the reasons behind any changes in your follower count, allowing you to take the necessary steps to increase your followers. This could include engaging more with your followers, creating quality content, and using targeted hashtags. With the right strategies, you can increase the reach of your content, grow your followers, and ultimately reach your IG success.


3. Conversion Rate


Tracking your conversion rate is an essential element of Instagram success as it allows you to measure the success of your posts. The conversion rate is the number of people who take a desired action after seeing your post. This could be clicking on a link, signing up for a newsletter, or buying a product. To measure your conversion rate, track the number of people who have seen your post and compare it to those who have completed the desired action. This will give you a good indication of the effectiveness of your posts. 


Additionally, it’s essential to track the conversion rate of each post and compare it against other posts to get a clearer picture of which posts are more effective. This will allow you to focus on the posts that lead to the most conversions and make changes accordingly.


4. Mentions


Mentions are an essential key performance indicator (KPI) to track on Instagram in 2023. By tracking mentions, you can see who is talking about your brand, what they’re saying, and how you can engage with them. To find and track mentions, you can use the Instagram Search function to look up hashtags, accounts, and locations related to your brand. You can also use monitoring tools to regularly track mentions and ensure you don’t miss any conversations. When tracking mentions, it’s essential to look at metrics such as the number of times you were mentioned, the sentiment of the mentions, and the reach of the mentions. Understanding these metrics allows you to build relationships and engage with your followers more effectively.


5. Impressions

Impressions are the total number of times your Instagram post has been seen, whether in a user’s news feed, their stories, or search results. Tracking impressions can give you an idea of how widely seen your post is and how well it’s resonating with audiences. It also allows you to measure the post’s effectiveness and your brand’s reach. To track impressions, go to your insights page and select the post you’d like to monitor. Here, you’ll be able to see the total number of impressions and other metrics like the total reach and engagement rate. By tracking impressions, you can analyze the success of your post, make changes to future posts, and identify trends.


6. Clicks


Tracking clicks is a critical Instagram key performance indicator in 2023. It’s an effective way to measure the success of your posts, as well as the effectiveness of your content marketing strategies. Clicks are a great way to measure overall engagement and reach. It’s essential to track how many clicks you are generating on posts, stories, and ads and what kind of content generates the most clicks. Metrics to track include click-through rate, number of clicks, and click sources. 


Additionally, looking at where users are clicking is essential to ensure your content is driving them to the intended destination. By tracking clicks, you can learn what content is working and what is not and adjust your content and marketing strategies accordingly.


7. Story Views


Story views are a great way to measure the reach and engagement of your Instagram stories. A story view is recorded any time someone watches one of your stories and counts as an engagement metric. Tracking story views will give you insight into which stories resonate with your audience and which stories result in further engagement. You can measure the number of views, who is viewing your stories, and the total impressions. Additionally, tracking story views can help inform the type of content you should be sharing to better connect with your audience and reach more people.


8. Referral Traffic


Referral traffic is an essential key performance indicator measuring the number of website visitors referred from Instagram. It is an excellent indicator of success, as it measures how well your Instagram content drives visitors to other areas of your digital presence. Monitoring referral traffic helps you understand the effectiveness of your Instagram content and if it is making an impact beyond the platform.


To measure referral traffic, you should track the number of visitors coming to your website from Instagram posts. You should also measure the pages on your website most often visited from Instagram and the average session duration. This information can help you understand how your Instagram content drives engagement on other pages and what type of content resonates with users the most.


9. Hashtag Performance

Hashtags play an important role in helping to boost brand awareness and discoverability on Instagram. To measure hashtag performance, you should look at how many times a particular hashtag is used, how many people engage with it, and how much engagement it receives. This will help you gauge your hashtag strategies’ success and determine which ones are working best. You can also optimize hashtag usage by researching popular hashtags related to your brand and industry and using them strategically to maximize engagement.




Tracking the right Instagram key performance indicators (KPIs) is essential for achieving IG success in 2023 and beyond. You can maximize your reach and engagement on Instagram by tracking metrics such as post-performance, followers, hashtag performance, mentions, impressions, clicks, story views, referral traffic, and conversion rate. 


These metrics can provide invaluable insights to help you make data-driven decisions and optimize your IG strategy. With this knowledge, you can create content that resonates with your audience and brings you actual results.


Author Bio:


Sabrina Taylor is an SEO strategist and Senior Content Writer of Sociaboost.com. She is an experienced content writer in the industry for 3+ years and her passion is to contribute to quality and engaging content for authority blogs and websites.

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