LIFESTYLE DIGITAL SUCCESS STRATEGY ?

Want to know about lifestyle digital success strategy? Lifestyle is India’s fashion destination for the latest trends and hottest styles. as every company is using digital platform for its growth and success ,same goes with Lifestyle. company using digital platform and maintained a constant communication around all channels to get better response both online and offline.

lifestyle launched a campaign that was aimed at customers who got fascinated by campaigns and make a huge drive to stores of lifestyle both online and offline.

OBJECTIVE :

• Drive maximum customers to nearest outlets through campaigns
• Engage maximum customers through virtual merchandising
• Generates huge drive both online and offline
• using digital platform for maximum communication around all channels

 

STRATEGY:

now come to the strategy of Lifestyle ,company wisely opted lots of marketing strategy both online and offline.

• company wisely use digital platform  -lifestyle launched exciting campaigns and promotions on twitter and Facebook account

eg:  #PikuMelange Look, #FarhanforCode, #BestFestiveFashion, #AnushkaforCode,         #BestSaleEver , ##LifeStyleOffSale. this campaign gained high engagement over twitter. because of these. Lifestyle nationally trended around 10 times on twitter

• lifestyle also partnered with leading bloggers such as Scherezade Shroff, Style circle  for ‘in-store’ activation program. ‘style circle’ hosted ten leading bloggers in Lifestyle’s key stores across the country,who gave personalized style advice sessions to customers.
• company also signed celebrities to promote their private label brands.Farhan Akhtar was signed for code Menswear and Anshuka Sharma was for Code Womenswear.a visual imapactful campaign to attract customers and generated traffic to stores

 

• lifestyle ethinic wear Melange  is another department ,the company collaborated with bollywood movie Piku and launched a line inspired by lead character , Deepika padukone.a digital campaign, was created resulting in traffic increase over stores

 

RESULT :

• #PikuMelangeLook campaign got a huge success and campaign receives around 7.8 million impressions in four weeks.
• lifestyle develop micro site for this initiative which received 1.4lakh visits in 4 weeks.
•  Farhan Akhtar and Anushka Sharma Code campaign created high impact and witnessed over 70 % sell through ,the campaign garnered nearly 50 million impressions.