The Top 5 Little-Known Secrets of Social Media Marketing for Local Businesses

As time goes on, the amount of users on social media continues to grow. For Facebook, about 69% of people in the United States use this platform.

If you’re a local business owner, you might be curious about how to increase your traffic. Competing on social media can be tough and overwhelming.

We’re here to help! Check out this guide on social media marketing for local businesses, and watch your business soar to new heights today.

1. Create a Plan

First, think about location tagging and other options in order to keep your traffic local. When it comes to social media marketing, you’ll want to think about your goals before you begin. Whether it’s more traffic or engagement, it’s important to define this.

If you’re a local store, you might be trying to build brand awareness in order to bring more people into your store. This will also help you define who your ideal audience is and what they’ll be interested in.

2. Identify Which Social Media Platforms To Use

Think about which platforms your ideal audience uses. A great way of checking this is to look at the statistics of your ideal audience such as their age, demographic, etc. Then you can explore what platforms they tend to be found on.

3. Research Competition

Small business social media marketing needs to include researching the competition. This will allow you to see what’s working, and what’s not.

Keep in mind that you don’t want to copy them. Instead, you want to make your strategy unique and even better. Consider using a competitive analysis tool in order to see what’s working.

4. Use Contests

In order to attract consumers, consider offering special discounts or contests. Many consumers will follow brands that give out special offers or promos. Share the contest across different platforms including Pinterest.

Don’t forget to use local keywords and hashtags. You can even consider having a small team to judge entries.

Before you begin any contest, be sure to check all of the requirements and rules of the platform. You can’t require people to perform certain actions in order to enter.

5. Have a Business Profile

Be sure that your business profile is up-to-date and professional before you begin. This can include the phone number, address, and information of your store.

Include your website as well! If possible, you can even expand and have a website where people can buy items off of your website from around the world.

Better Understanding Social Media Marketing for Local Businesses

After exploring this guide, you should have a better idea of the different ways of social media marketing for local businesses. Take your time deciding what the best tips and tricks are for your business.

Would you like to read even more educational content for businesses? We can help. Be sure to check out our other articles on our site today for even more content.