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TikTok Statistics Every Marketer Should Know For 2021

While TikTok is a relative newcomer to the social media world, its appeal – particularly among younger generations – is undeniable. Although content on TikTok is more targeted because of its focused focus on short, viral-worthy videos, businesses have several methods to succeed.

To determine whether TikTok is a good fit for your business, you must first grasp some fundamental TikTok statistics, such as demography and user behavior, which may help you determine what opportunities are available for your brand. To increase your brand’s social presence and to bring more fans, you can continuously buy instant TikTok likes so you can achieve your brand’s objectives in a short period.

It is why we’ve compiled TikTok facts that every marketer should be aware of in 2021. Take a glance to see whether you should get serious about developing an effective strategy on TikTok for your company.

1. TikTok has a monthly active user base of 689 million.
While TikTok lacks the reach of social networking heavyweights like Instagram and Facebook, it is fast establishing a presence with its 689 million active users every month.

However, this number excludes users residing in China, where TikTok’s parent firm ByteDance is headquartered. TikTok’s Chinese version is named Douyin, and its 600 million active users every day are counted independently of TikTok users.

It implies that TikTok and Douyin now have a combined global user base of 1.29 billion active users.

2. 62% of users on TikTok are between the ages of 10 and 29.
Sixty-two percent – more than half – of all TikTok users in the United States are between the ages of 10 and 29, demonstrating that today’s youth are the most active TikTok users. This category comprises younger Millennials and Gen Z, making it a critical bridge of people on social media.

Suppose your business heavily targets this demographic with its services or products. In that case, TikTok is likely to be an excellent platform for you to utilize to reach your audience. Ensure that your material is innovative and that you use trends efficiently and honestly.


3. The United States has 65.9 million active users every month.
The bulk of TikTok’s users are located outside the United States, which stands in stark contrast to most other social media sites. However, the United States continues to have around 65.9 million active users every month. It implies that both international and domestic firms may benefit significantly from promoting on this platform.

4. The most popular user on TikTok has 111 million followers.
Charli D’Amelio is the most popular TikTok user, having over 111 million fans at this writing. Addison Rae is the 2nd most popular TikTok user, with 78 million followers.

Charli D’Amelio primarily publishes TikTok dancing videos and viral trends, which her fans like, in addition to collaborating with large companies on influencer campaigns. If you’re interested in experimenting with influencer marketing to target today’s youth, TikTok influencers may be ideal.

5. Each month, TikTok users spend an average of 857 minutes on the app.
According to studies, TikTok users spend around 857 minutes per month and 45 minutes daily browsing through video content on the platform. Because these video content are limited to one minute in length, this represents a significant amount of ingested content. It implies that your brand has a good chance of appearing in consumers’ feeds as they browse.

6. TikTok was the world’s second-most installed app in January 2021.
There is little doubt that TikTok’s popularity will continue to grow. It was the most installed app worldwide during the first month of 2021, with almost 62 million installations.

China accounted for 17% of such installations, while the United States accounted for 10%. TikTok was the most downloaded app on the Appstore and the fourth most downloaded app on Google Play. In aggregate, these fresh installs indicate that interest in the platform is high and that new people are continually experimenting with it.

1 Comment

  • Jennifer James

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    October 9, 2021
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