LEVIS BRAND MANAGEMENT SUCCESS STORY ?
levis is well known clothing brand in market. do you really want to know about Levis effective brand management success story? read the compete blog .sir Levi Strauss, opened a dry goods
company in San Francisco at the height of the California Gold Rush.While he was working, he recognized a need among hardworking people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to
the first manufactured waist overalls in 1873.
OBJECTIVE: to become coolest and most profitable jeans brand in the market.This brand was planning to develop a plan which involves to successfully bringing together 3 basic elements
Communications with the consumer
STRATEGY:The consumer architecture map shows how brand at the top taking control and communicating to all levels simultaneously.Levi’s has designed various brands to appeal to different segments of the jeans market. Product innovations are then designed to appeal to and positively influence each of the relevant groupings
CONSUMER ARCHITECTURE MAP:
This has powered Levis to develop brand strategy for its market according to segmentation.thus brand came with products to- empowered young people. ® Engineered Jeans™; ‘twisted jeans’.a large part of promotion been done for this product . Levis used to portrayed heroes such as Brad pitt and Nick Kamen, now they emphases attention on its product as ‘hero’ Twisted
Result: jeans rapidly won the support of young, fashionable people and are representative of Levi’s new way of thinking.and brand successfully implement its brand management strategy to gain it’s branding both in market and financial