Gaming case study | UnrealisticTrends

Online gaming means that console and computers brings people to digital platforms. If talking about only the Indian gaming market, it witnessed an unprecedented growth, fueled by various social, economic, and technological factors. So, let’s look at the new horizons of the online gaming Industry

1. Growth of the Indian Online Gaming Industry

Look at new horizons of online gaming industry

Look at the new horizons of the online gaming industry

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The online gaming industry has experienced tremendous growth since 2011. It has experienced a significant expansion all over the world due to the easy accessibility of online platforms. According to a survey, an estimated 2.9 million people, more than one out of every three people on the plane, played a video game.

2. Online Gaming Cyber risk :

The challenge of protecting data is the most important thing that is mandatory for any organization. The gaming industry currently uses algorithms to understand user behaviors, both on a specific platform or device. This helps the gaming industry to make a strategy to provide personalized and engaging platforms to users and allows to creation of targeted in-game advertisements.

The biggest challenge facing by online gaming industry is that it generates a huge amount of data that makes cyber criminals target it through some malicious attacks on companies or players. Simply, cyber criminals are looking to obtain credit card information. They also attract users by selling fake non-fungible tokens (NFTs). They are more involved in selling, buying, trading, or holding consumers’ digital assets.

3. Future of the Gaming Industry

Since the border vision comes into the picture, companies must determine how they will generate revenue. eg, generate sales through in-game purchases, advertising, subscriptions, or, currently, gaming companies generating revenue in completely new ways. As NFT adoption grows, games will collect transaction fees from direct sales of NFTs to users, as well as a portion of secondary sales through contractors.

Not only NFTs, but the gaming industry is also using cryptocurrencies to compensate its workers. However, Gen Z (Those born between 1997 and 2012) is already highly engaged in the online gaming economy. 75% of Gen Z participants stated that they had purchased gaming accessories like digital products, garments for their avatar.

According to a survey, 50% of gaming companies placed a high priority on partnering with companies outside the gaming industry to drive advancement and acquire new capabilities.

Develop a clear vision of how their gaming data can create a competitive advantage
Deploy visualization & analytics tools to translate data into useful insights
Utilize a new generation of artificial intelligence tools, such as machine learning and artificial neural networks, to find hidden patterns and human behavior.

4. Centre bringing the Online Gaming Bill 2025?

The government said the rapid increase of online money games has “deleterious effect on families, society, and the economy” and further noted that in certain cases, these platforms have been linked to illegal activities like money-laundering, financial fraud, the financing of terrorism, and use as messaging platform for terrorist and terrorist organizations, which poses risk to the security and sovereignty of the state.

The ministry, in the proposed law, said “the immersive and addictive nature of online games, particularly with monetary incentives, has led to significant mental health issues among users — especially children, adolescents and young adults”, adding that “clinical evidence and field studies have shown a rise in anxiety, depression, sleep disorders, and behavioral problems linked to prolonged gaming”.

The government is set to impose a ban on the offering of online real-money games by any person. Non-compliance with this regulation could lead to a prison sentence of up to three years and a fine of ₹1 crore. Additionally, those involved in promoting these platforms, including social media influencers, may face up to two years of imprisonment and a penalty of ₹50 lakh.

The bill comes against the backdrop of the Centre’s move to levy a 40% Goods and Services Tax (GST), up from 28%, on online gaming in the revamped regime around Diwali.

5. Aftermaths of Gaming Bill 2025?

The online gaming industry is up in arms over the Promotion and Regulation of Online Gaming Bill, 2025, which aims to ban all real-money games, including skill-based ones. Industry insiders warn that this sweeping ban could cripple the sector, leading to over 20,000 job cuts and forcing more than 300 companies to close their doors.
“There are more than 20,000 current jobs at risk, with a possibility of over 300 companies shutting down. Around 50% of franchise domestic/national level sports leagues may be closed, and sponsorship revenue loss for teams & leagues could range from 30 to 40%.”
Non-cricket & grassroots sports may collapse without real money gaming advertisers. The impact of it could lead to a decline in ad spends, with lower sports broadcasting/media revenues.”

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