This is the era of Ott platforms or online video apps like Netflix, Voot, Amazon prime and many more. these video apps have taken place of Tv and cinemas which we used to watch with families. its just like novels we used to read and got engaged our minds to diffren
Let’s find out.
What Keeps Us Hooked to These Services?
Content, of course, is the main reason why we buy access to these services in the first place, but what happens once we have access to all that content?
It gets overwhelming to search through hundreds of thousands of TV shows and movies without knowing which ones match your taste. According to a study, around 77% of users face a hard time in just choosing content they should watch.
As a solution, some people even search for listicles online to get recommendations for what they should watch next.
In the end, they end up wasting their time in searches and then more searches. To solve the underlying problem, all you should do is provide an intuitive user experience personalized to each one of your users following the best UI/UX Design Principles.
A lot of streaming apps have already eliminated friction between users discovering and watching content online. With a number of techniques to help you discover your kind of content, and effective User Experience Design that enables you to take the right actions — these services make it easier to stay hooked and keep you binge-ing.
Now let’s see some of the most important UX Design Principles with examples for Video Streaming Apps.
1. Seamless App Onboarding Process
Obviously, when users come to a video streaming app, they come with a will to enjoy its content. Not to fill long sign-up forms. So, one of the first UX Design Principles while making an app like Netflix is to provide users a painless onboarding experience.
If we talk about Netflix – its onboarding process runs as smoothly as possible.
When thinking, it is possible to imagine a video streaming app’s onboarding experience as a total disaster considering the massive number of shows and movies available on the platform.
However, Netflix is sorted, which is why it is considered one of the best video streaming apps of the decade.
On the first page, the app provides users a text in big fonts, which sums up the USP of the app and tells its users that it is a paid service – “Watch anywhere. Cancel anytime.”
And once users decide to use the service, they can come on board by following just three simple steps: